At the Texas Panhandle Marketing Network, we empower small businesses throughout the region to connect with local customers. Through a combination of digital tools, targeted web ads, innovative coupon marketing, professional videography, and permanent marketing strategies, we help businesses like yours reach the right audience, drive foot traffic, and enhance visibility in both urban and rural communities whether you're in Amarillo, Borger, Dumas, or Plainview.
Now I ain’t saying I’m a genius, but I know a good idea when it slaps me in the face hard enough to leave a mark. It was one of those afternoons in the Texas Panhandle when the sun don’t shine so much as it stares at you, and the wind’s got nothin’ better to do than blow the same dust back and forth 'til it’s memorized every crack in the sidewalk.
I was sittin’ at a diner outside of Amarillo one of those places with coffee that tastes like determination and a waitress who calls you hon whether she likes you or not. She brought me a slice of pie that could raise the dead. And while I was chewing on crust and thinking on failure, I looked out the window and saw it:
A print shop, a barber, a bakery all with signs barely holding on in the wind. Not a soul browsing. Not a phone ringing. Just honest work bein’ done in quiet.
And it hit me like a belt buckle to the head: These folks don’t need a miracle. They just need to be found. So I started thinking how I might help puttin’ these businesses on the map without askin’ ‘em to sell their soul to a tech giant or learn to dance on TikTok.
I didn’t want no dot-com, and dot-net sounded like a fishin’ scheme. Then it came to me, like a coyote in the night: Panhandler. A word folks either misunderstood or ignored just like these businesses.
But where I come from, being a Panhandler means you’re made of grit. It means you live where the sky’s too big to quit and the wind don’t give up. I figured it was high time we took that word back, dusted it off, and gave it a suit and tie.
And since this wasn’t charity, but craft and commerce and elbow grease, I tacked on the .Pro for professionalism, for pride, and maybe just a little bit of flair.
Panhandler pro was born not in a boardroom. Not with investors and lattes and five-year forecasts. But in a booth at a roadside diner, with a slice of pie, a pocketful of dust, and a notion that small-town folks deserve better than being forgotten.
So far, it’s been a mighty fine ride. And if you’re a local business here in the Panhandle, I’d be honored to help you get started. The first ad’s on the house—no pressure, no runaround. Just a proper handshake, a touch of web magic, and a whole lot of hometown pride. Let’s have a conversation →
